"There are several issues that retailers are navigating at the moment - everything from COVID impacts, shipping delays and threats of industrial action from port workers and delivery drivers. "With our supply chains under significant pressure, consumers need to be shopping early if they want their products to arrive in time for Christmas," he said. "Black Friday and Cyber Monday can be credited with this trend as people snap up some bargains and shop early for Christmas."īut he warned consumers to be prepared for delays on their product arriving due to supply chain issues. "For the past two years, November has beaten December as the biggest month for Australian retail sales throughout the year. "November is now Australia's biggest shopping month of the year, and that can be mostly attributed to the spike in sales we see over Black Friday and Cyber Monday," he said. "We've seen notes that explained the product was actually only at the higher price for a fortnight, six months before the current offer," it said. The consumer group also suggests looking out for notes or signs explaining offers, noting that "rules that govern special offers are vague". "Rather than automatically trusting anchor prices, it's better to check against other shops' prices to try to work out the true value of the item you're buying." "We've also found retailers using old RRPs (recommended retail prices) as 'was' prices, so they reflect the value of the item when it was first released, not its current value. "When we looked at items on special offer across major retailers for the first half of 2020, we found that several products were listed at their lower price for longer than they were at their full 'was' price," it said. It said retailers often highlight savings in red "as a way of influencing customers and they can be quite misleading". ![]() ![]() "We've often found that more than one shop will sell a product at a similar price, but only one claims that the price is a special offer," Which? said.
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